New Delhi Jun 29 (UNI) Actor Shahid Kapoor and Alia Bhatt starrer 'Udta Punjab', released to critical acclaim after getting into trouble with the Censor Board, will be a case study at three business schools. Three business schools have commissioned case study on how an opinion war and a perception battle was fought before the release of a film, the filmmakers have claimed. Producer Madhu Mantena said, 'Udta Punjab' has been a rewarding struggle for us. We stood for something and that paid off in a very big manner." "We are constantly getting queries from various media and management colleges and institutions who want to make a PR case study on Udta Punjab." Another angle of the study would be shown, how the discussions and debates catapulted the commercial prospects of the film which is about drug menace in Punjab. 'Udta Punjab' is directed by Abhishek Chaubey and also stars Kareena Kapoor Khan. UNI SHS SV ADG 1340