• Platform to support over 3,00,000 farmers, 530+ FPOs and over 30,000 retailers.


• India’s first-of-its-kind platform enabling factoring besides providing end-to-end visibility across sourcing, processing, distribution, and finance.

Ayekart, one of India’s leading integrated agri-food networks, today announced the launch of Aantriva, a unified AI-enabled platform designed to bring efficiency, transparency, and intelligence to India’s fragmented agri-food value chain.

Despite rapid growth in India’s agriculture and FMCG sectors, the agri-food ecosystem continues to operate in silos. Farmers and FPOs struggle with limited market access, delayed payments, weak price discovery, and a lack of formal credit. Processors face inconsistent supply, quality variation, and working capital constraints. FMCG players and manufacturers lack reliable data on consumption, demography, trends, indirect distribution, and last-mile retail. Financial institutions continue to deal with weak digital footprints, unverified transactions, and limited credit histories of farmers and MSMEs in the sector.

Aantriva is built to bridge such long-standing gaps across the agri-food ecosystem.

• For farmers and FPOs, the platform enables stronger market linkages, improved price discovery, verified buyer networks, and weather and crop-based intelligence using GIS. It facilitates faster payment settlements, connects suppliers with verified buyers, and provides climate advisory services, helping reduce waste, enhance operational efficiency, and support income growth of up to 10%. The platform also builds their credit history, enabling better access to formal credit.


• For processors and manufacturers, Aantriva provides data-driven procurement planning, demand forecasting tools, inventory optimisation, and access to working-capital solutions.
  By suggesting efficient sourcing and efficient transportation routes to ecosystem partners, it also helps reduce carbon footprint and strengthens supply predictability.


• For FMCG brands, the platform provides real-time consumption patterns, demographic insights, city-level demand forecasts, and targeted campaign support. This helps brands plan launches better, optimise inventory, and tailor product strategies by region.


• For banks and financial institutions, Aantriva offers verifiable transaction trails, smart contracts, and merchant network visibility, enabling accurate risk assessment and the structuring of customised products, including PSL loans, insurance, and other financial services.

Speaking on the launch, Debarshi Dutta, Co-founder & CEO, Ayekart, said: “Aantriva is backed by more than four and a half years of Ayekart’s on-ground experience in the agri-food network, supporting over 3,00,000 farmers, 530 FPOs, and more than 30,000 retailers. This AI-enabled platform has been built to address the structural challenges of India’s agri-food sector through an integrated architecture that brings end-to-end visibility across sourcing, processing, distribution, and finance.

Aantriva leverages data on weather, prices, GIS and government policies to deliver predictive insights on crop intelligence, price discovery, and weather forecasting. It also helps reduce the carbon footprint across the value chain by enabling efficient route planning for transportation and supply movement.

The platform further simplifies ordering through an AI-driven voice interface connected to WhatsApp, making transactions faster and more intuitive. By strengthening every stage of the farm-to-shelf journey, Aantriva cuts inefficiencies, reduces wastage, improves planning, and supports smoother financial workflows for farmers, FPOs, processors, brands, and financial institutions.”

By bringing structured intelligence into a traditionally fragmented system, Aantriva supports more predictable procurement, better demand alignment, traceable movement of goods, and reliable transaction trails for financial institutions. As the network expands, it is expected to create stronger supply-chain linkages, reduce avoidable losses, and provide stakeholders with the information they need to take timely, market-aligned decisions.

Ayekart will continue enhancing Aantriva with advanced intelligence capabilities, ensuring that India’s agri-food ecosystem becomes increasingly connected, data-ready, and future-compatible.

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