By Anish Singh

New Delhi, Jul 25 (UNI) CareOnGo, India's first mobile chain of co-branded pharmacy stores, today said it has launched the world's first B2B Mobile Application platform Instastock, enabling Pharmacy Retailers, hospitals, health institutions to procure Medicines and Health products from more than 100 brands, directly from manufacturers.

It is aimed at providing seamless experience to the retail pharmacies to buy products at higher margins directly from brands with assured 18-hour logistics, the company said in a statement.

Speaking on the launch, Yogesh Agarwal, Co-Founder, CareOnGo said, 'Pharmacy supply chain has been devoid of high-end technology till now and distribution has been running in a traditional way, with no accountability and efficiency in the processes. Through InstaStock, our aim is to simplify the pharma supply chain through technology, helping retailers to overcome major operational hurdles in logistics, procurement of products, margins and credit facilities.'

The platform will allow transparent and standardised payment and logistics structure, helping them to reduce their delivery time.

It will also enable hospitals and pharmacies to reduce operational inefficiencies, including higher manpower costs through its efficient workflow and easy to use interface.

The cutting edge mobile app has also tied up with the Lendingkart, facilitating instant working capital loans with minimal processing time to the tune of Rs one crore to registered pharmacy partners.

UNI ASH RJ 2008