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Entertainment


Crisis in film industry due to lack of good expo centres

Hyderabad, Sep 26 (UNI) The ongoing Indywood Film Carnival 2016 is witnessing participation of many eminent stalwarts from the film industry including entities leading the Film business in India.
In an insightful panel, discussions were held around revolutionizing the exhibition sector for the third day today of the four-day Carnival . The main crisis that any film industry faces is the lack of a good exhibition centres.
Most movies which are shot in high quality format get degraded to lower quality so that the world can see it in theatres. When a movie can’t display its complete potential, the film dies there. In India, the world of multiplex was open to the audiences by the early 1960's and later spread like a wild fire all over the country paving a new culture of film ambiance. But today, when comparing to China, the multiplex tycoon, where 14 screens are raised each day, India closes down 39 screens a day.
Our neighbour’s growth over the last 5 years has been 40 percent, whereas India stands at 2.5 percent. The idea of this session was to help the Indian panorama by providing the most basic need of an exhibition centre so that the movies made don’t have to face the degradation of quality and the likes of Mr. Kamal Gianchandani, CEO, PVR Films, Mr. PV Sunil, CEO, Carnival Cinemas, Ms. Bhumika Trivedi, Head of Programming & Film Marketing, Cinepolis, Mr. Amit Sharma, Managing Director, Miraj Group and Akshaye Rathi, Director, Saroj Screens Pvt. Ltd. and Mr. Ashim Mathur, Senior Director Marketing, Dolby Laboratories shared their views on the same.
The experts shared that exhibitors in India have been experimenting to newer formats trying to adapt to global standards but there is still a huge potential left untapped in terms of bringing people to screens. For instance, the highest grossing film of the year – Sultan grossed Rs 300 crore which would typically mean 3 crore people in the country would have watched the film. This means the highest grossing film is being watched by only 2 per cent of the Indian population. US has 125 screens per million and China has 35 screens per million, whereas India is lacking far behind with just 9 screens per million. It is ironic as in the 80s the country had around 18000 single screens. Today it is down to 10,000 screens and around 2000+ multiplex screens whereas in China the total number of screens is 25000+. The lack of infrastructure and accessibility to good screens is what is hindering growth for the industry. India should ideally aim at reaching to 15000+ screens by 2020. The Indian exhibitor industry has 4 main players – PVR Cinemas, Inox, Carnival and Cinepolis.
A panel discussion on 'Opportunities and Issues for distributing Indian Cinema Abroad’ was initiated with speakers including L. Suresh, President, South Indian Exporters’ Association, Ahmed Golchin, Phars Films, UAE, Prajeesh Kumar, Managing Director, P.J Entertainment, UK, Jovita Toh, CEO, Encore, Hong Kong, Thomas Chia, Founder, Lighthouse Pictures, Singapore, Kishore Reddy, Qubewire and Shyam Kurup, Director, Indywood Film Market.
Discussion was primarily focused on the major issues faced in getting Indian films out to the International market starts from basics as 'How and what is the modus operandi for producers to go abroad?’ While Film festivals abroad focus on connecting producers to the market, there is no such initiative in India. For instance, Cannes Film Festival each year shares a 300 page booklet that connects them to buyers and distributors of films where as Goa Film Festival has not even once taken up any such initiative.
L. Suresh, President, South Indian Exporters' Association expressed his displeasure at the process of selection for representing India at Major film festivals like Cannes. Government’s interference in the process has resulted in representatives going to Cannes and getting nothing done on promoting the Industry. Instead people from film fraternity who are passionate about the movies and have a business outlook should represent the industry on global forums.
Ms. Mahi Golchin of Phar Films shared an example of how identifying specific market challenges to bring in Indian Films have worked well for the Gulf.
UNI VV CS1754
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