SportsPosted at: Jun 9 2026 4:20PM


ICC set to deliver biggest women's sporting event in global digital engagement

Dubai, June 9 (UNI) The International Cricket Council (ICC) has unveiled a range of digital fan engagement initiatives that will make the ICC Women’s T20 World Cup 2026 the most digitally engaged and globally accessible women’s sporting event.
Designed around a fan-first philosophy, the initiatives will make it easier than ever for fans, audiences and event-samplers to discover, follow and engage with the tournament.
The portfolio of experiences being rolled-out cover a diverse spectrum of fan cohorts, ranging from passionate cricket fans attending matches in England and Wales to new audiences experiencing women’s cricket for the first time in emerging markets.
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