Sunday, Jul 14 2024 | Time 19:21 Hrs(IST)
image
Business Economy


JR Farms aims at doubling revenue to Rs 2 crore in six months

New Delhi, Jun 18 (UNI) JR Farms, a subsidiary of Jaipur Rugs, a prominent advocate for organic farming and sustainability in India, continues to lead initiatives aimed at bridging the gap between small-holding organic farmers and fair markets, has set an ambitious target of doubling its revenue to Rs two crore in the next six months.
With a steadfast commitment to quality, transparency, and community, JR Farms is transforming India’s agricultural landscape while meeting the increasing consumer demand for healthy, chemical-free produce.
At the heart of JR Farms' mission is its dedication to supporting small-holding organic farmers across various regions of India. Partnering with over 140 farmers from states such as Meghalaya, Rajasthan, Gujarat, Maharashtra, Himachal Pradesh, and Uttar Pradesh, JR Farms ensures these farmers receive fair prices for their produce.
Through strategic alliances and market access initiatives, JR Farms empowers farmers to thrive in the competitive organic food market.
“Advocating sustainable farming practices lies central to JR Farms’ ethos. The organization plays a pivotal role in educating farmers on soil health management and guiding them through the complexities of organic certification. By promoting practices that preserve biodiversity and minimize environmental impact, JR Farms ensures that each farm under its umbrella adheres to stringent organic standards, guaranteeing consumers access to produce of the highest quality,” the company said in a release.
JR Farms operates a diverse sales structure designed to cater to a wide range of customers across different channels. Our B2B channel targets bulk buyers while for individual consumers, our B2C channel focuses on providing convenient access through multiple platforms.
“In addition to structured channels, JR Farms actively participates in local organic farmers markets across Jaipur. By setting up weekly stalls in various neighborhoods, we engage directly with consumers, foster community connections, and showcase our products to a diverse local audience,” N K Chaudhary, Founder of JR Farms, said.
Reflecting on the achievements of the past year, JR Farms recorded sales of organic fruits and vegetables worth Rs. 1 crore. Looking ahead, JR Farms aims to double this revenue within the next six months, demonstrating its commitment to expanding its network of farmers and the consumer community.
This growth mirrors the rising consumer preference for organic, locally-sourced produce and underscores JR Farms’ dedication to meeting these demands sustainably.
UNI SKB BD
More News

Kottayam-Kochi Rubber market rates

13 Jul 2024 | 8:54 PM

Kottayam, Jul 13 (UNI) Following were the Rubber Market rates per quintal announced by the Rubber Board here
on Saturday.

see more..

Bharat Realty partners with IHCL for 6th Taj Hotel in Goa

13 Jul 2024 | 6:33 PM

Mumbai, Jul 13 (UNI) Bharat Realty Venture has announced partnership with The Indian Hotels Company Limited (IHCL), with the signing of the sixth Taj Hotel in Anjuna, North Goa.

see more..

Pitti Engineering raises Rs 359 99 cr through QIP

13 Jul 2024 | 5:59 PM

Hyderabad, July 13 (UNI) Pitti Engineering, a leading engineering company in the country, has successfully raised Rs 359.99 crore through the qualified institutions placement (QIP).

see more..

Investor Meet 2024 held at IIM Lucknow EIC

13 Jul 2024 | 3:32 PM

Noida, July 13 (UNI) The highly anticipated National Investor’s Meet 2024, hosted by the IIM Lucknow Enterprise Incubation Centre (IIML EIC), took place at the esteemed IIM Lucknow Noida Campus.

see more..

FinEdge launches #SheInvestsBest campaign to boost women's financial literacy

13 Jul 2024 | 3:27 PM

New Delhi, July 13 (UNI) FinEdge, India’s leading tech-enabled investment management company, has launched the #SheInvestsBest campaign to foster financial empowerment and increase investment participation among women.

see more..
image