Business EconomyPosted at: Jul 16 2025 9:43PM


Kushal’s targets 300 stores in next three years

Bengaluru, July 16 (UNI) Kushal’s Fashion Jewellery, a leading name in India’s fashion and silver jewellery segment, has celebrated a landmark achievement with the opening of its 100th retail store, located at Nexus Koramangala Mall in Bengaluru. The milestone was marked by a grand celebration featuring Bollywood actress Nushrratt Bharuccha, who inaugurated the store.
The event also underscored the brand’s ambitious expansion strategy, with plans to scale to 150 stores by the end of the current financial year and reach 300 outlets within the next three years. The company aims to deepen its reach across Tier 1, 2, and 3 cities, while continuing to innovate with its “Elevated Everyday” line and introducing new plating technologies to enhance product quality.
Speaking at the event, Manish Gulechha, Co-founder of Kushal’s Fashion Jewellery, said, “Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that resonates with the modern Indian woman. This milestone reflects the trust our customers have placed in us and the relentless dedication of our team across India.”
Actress Nushrratt Bharuccha, known for her distinctive style, expressed her admiration for the brand. “Kushal’s jewellery stands out for its elegance and versatility. Whether for a celebration or everyday use, they have something for every occasion. I’m honoured to be part of this journey and to witness the love people have for the brand.”
Established in 2006, Kushal’s has built a strong pan-India presence with stores in 38 cities including Bengaluru, Hyderabad, Chennai, Pune, Mumbai, Lucknow, Chandigarh, Guwahati, and Bhopal. The brand’s extensive portfolio includes over 10,000 designs spanning antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery. Its range is designed to suit bridal, festive, office, and daily wear needs.
Known for fusing traditional craftsmanship with contemporary design, Kushal’s offers a variety of jewellery including necklaces, earrings, chokers, rings, maang tikas, bracelets, and brooches. The brand’s signature is its commitment to providing high-quality, wearable, and fashionable pieces that align with the evolving tastes of Indian women.
In addition to its offline growth, Kushal’s is also strengthening its omnichannel presence. Customers can explore and purchase collections via its website www.kushals.com and mobile app, supported by active social media engagement.
As Kushal’s enters a new phase of growth, it continues to focus on providing stylish, affordable jewellery that embodies everyday elegance, reflecting the aspirations and diversity of Indian women across the country.
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