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Business EconomyPosted at: Jun 29 2016 10:45PM


Maaza to become one billion US dollar sales by 2023

Tirupati (Andhra Pradesh), Jun 29 (UNI) The Coca-Cola Company and its bottlers in India are estimated to procure more than 2 lakh metric tonnes of mango pulp, worth Rs 1100 crore annually, if Maaza becomes a 1 billion US dollars brand in sales by 2023.
This will benefit one lakh farmers and the company and its bottlers plan to invest aggressively in expanding distribution and augmenting manufacturing capacity to double the sales of Maaza by 2023, said Venkatesh Kini, President, Coca-Cola Indi and South West Asia in a statement on the occasion of celebrating 40 years of juice leadership of Maaza in India, here today.
Explaining the Company’s ambitious plans for Maaza – its flagship juice branch, he said that we are now embarking on this mission of turning Maaza into the world’s first USD 1 BN juice drink brand (by sales), coming out of India.
The resource infusion behind Maaza is a part of USD 5 BN investment plan of the Coca-Cola Company and its bottlers in India, between 2012 and 2020. The bottlers of the company are setting up 5 green field projects over the next 2 years , ( in addition to 57 bottling plants that already exist) atleast 50 per cent of which will have manufacturing lines of Maaza, it said.
The company in India annually procures one lakh metric tonnes of mango pulp worth Rs 650 crores. In 2023, if Maaza becomes the first USD 1 BN juice drink brand from India, the Coca-Cola system in India will procure 2 lakh metric tonnes of mango pulp annually.
Partners in success of Maaza, Jain Irrigation Vice-Chairman and Managing Director Mr Anil Jain said we anticipated Maaza’ s growth and therefore the increased demand for fruit pulp and five years ago launched Project Unnati.
Unnati is aimed at a large scale adoption of Ultra High Density Plantation(UHDP) in the country and aims to scale up the project to cover end-to-end fruit supply chain.
The project to be scaled up over a period of 10 years, is aimed at creating an ecosystem that delivers higher growth and income for farmers and ‘Grove to Glass’ fruit supply chain and optimizing delivery.
Project Unnati alone is expected to deliver close to 240 MT of fruit by year 2023-24, he added.
UNI KNR CJ PR 2244
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