New Delhi, May 16 (UNI) Micromax Informatics Ltd, India’s leading handset player and the 10th largest smartphone player in the world, today launched the Canvas Evok range exclusively with Flipkart, under its newly inducted product strategy. Committed in bringing continued innovation, inspired by the needs of the young working professionals; the new smartphone brings together a seamless convergence of style and performance for their dynamic digital lifestyles. With the launch of Canvas Evok series exclusively with Flipkart, Micromax has further strengthened its association with its online partner. Packed with superb specifications, the Canvas Evok features a 5.5 inch HD display, Qualcomm® Snapdragon™ 415 1.4 GHz Octa Core processor, 3GB LPDDR3 RAM, 13 MP camera making the smartphone a power packed arsenal for the young corporate professionals. Commenting on the launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “The current trend of 4G connectivity, big screens, high definition displays and powerful RAM has picked up immensely and the Canvas Evok brings the best combination of all these with its features and design language. “We expect the new smartphone to fare well in the market as the millennial generation understands technology and also recognizes the fact that one does not need to pay exorbitant prices for a premium quality smartphone,” he said. UNI ADP SW 1612