Tuesday, Feb 27 2024 | Time 06:59 Hrs(IST)
Business Economy

Milma denies YouTuber’s claim of urea in milk

Milma denies YouTuber’s claim of urea in milk

Thiruvananthapuram, Dec 1 (UNI) Milma on Friday refuted a YouTuber’s claims about harmful presence of urea in its milk packets.

Kerala Cooperative Milk Marketing Federation (KCMMF), known by its brand name Milma, said Mallu Magellan was “completely wrong” in his inference that the cooperative’s packed milk carried urea, which is an organic compound generally found in the urine of mammals.

Rubbishing the YouTuber’s litmus test, Milma said the 10-minute video was based on unscientific procedures and called for strict measures against the channel. “Milma has always been known for its quality milk, as our product hits the market after a series of safety tests,” pointed out K.S. Mani, Chairman of the 1980-founded KCMMF. “We have enjoyed immense customer trust, which no malicious propaganda can tarnish”, he added.

The cooperative body is seeking legal action against the social-media channel for spreading canards against its products, he added.

According to the latest data released in May 2023, by the Ministry of Animal Husbandry and Dairying, Government of India, the Malabar Regional Cooperative Milk Producers’ Union under Kerala Co-operative Milk Marketing Federation (Milma) produces the best quality milk in the country.

The microbial load in the milk is determined through Methylene Blue dye Reduction Test (MBRT), in which methylene blue is added to the milk sample and time required for the discoloration is measured. The disappearance of the colour of the dye in a long time indicates the high quality of the milk. The average MBRT of milk collected from the Malabar region had hit 204 minutes in the financial year 2021-22. “Milma intends to increase the MBRT to 236 minutes in the near future”, said Mani.

Milma said the YouTuber was “ridiculous” in concluding the presence of urea following his red litmus paper turning blue after dipping it for 30 seconds in a solution of Milma milk laced with soya-bean powder.

“The presence of urea actually gives milk a deep yellow colour. Litmus tests are incapable of finding high amounts of urea. For that, experts go for tests using para-Dimethylaminobenzaldehyde, which is an organic compound containing amine and aldehyde moieties,” Milma Manager (Quality Assurance & Marketing) Murukan VS revealed.

“In any case, urea up to 0.02 per cent is found in cow’s milk for dietary reasons. This is natural and does not show the prospect of any harm to human beings.”

The YouTuber, in his November 25 video, claimed that Milma, pooled in urea to improve the thickness of the packed milk. The first half of the visuals shows him carrying a similar “litmus test” that ends up proving the absence of formalin, another pungent organic compound scientifically named formaldehyde.

The Thiruvananthapuram-headquartered KCMMF, which was established as a state adjunct of the National Dairy Programme ‘Operation Flood’, has 3,300 cooperative societies under it. Milma procures milk measuring more than 14 lakh litres a day from around 10 lakh dairy farmers of Kerala.


More News

Paytm Payments Bank Chairman Vijay Shekhar Sharma resigns; board reconstituted

27 Feb 2024 | 12:52 AM

New Delhi, Feb 26 (UNI) In a dramatic turn of events, Paytm Payments Bank chairman Vijay Shekhar Sharma has resigned from his position and also from the board. A new board has been constituted, the company said in a regulatory filing with the stock exchanges on Monday.

see more..

Paytm Chairman steps down; Board reconstituted

27 Feb 2024 | 12:16 AM

New Delhi, Feb 26 (UNI) In a major development, Paytm Payments Bank Chairman has stepped down from his post as also as a board member, within days of the company being charged with violation of regulations.

see more..

Mukka Proteins IPO of Rs 224 cr

26 Feb 2024 | 8:48 PM

Mumbai, Feb 26 (UNI) Mukka Proteins Limited, a manufacturer of fish protein products, will come out with an initial public offer (IPO) to raise Rs 224 crore.

see more..
Axis Bank inaugurates 21 new branches in Karnataka

Axis Bank inaugurates 21 new branches in Karnataka

26 Feb 2024 | 8:39 PM

Bengaluru, Feb 26 (UNI) Axis Bank, one of the largest private sector banks in India, inaugurated 21 new branches in Karnataka on Monday.

see more..

Providence India launches new facility in Hyderabad; plans to scale up 4k workforce

26 Feb 2024 | 5:50 PM

Hyderabad, Feb 26 (UNI) Providence India, a specialized global healthcare engineering, operations, and innovation center, launched an additional new office facility here on Monday and announced plans to scale up 4,000 workforce to its India's facility in Hyderabad to support the growing demand for future-ready capabilities in tech-enabled healthcare.

see more..