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States » SouthPosted at: Feb 28 2024 3:52PM


Moloco announces multi-year strategic tie up with Viacom18 for Ad Serving on JioCinema

Chennai , Feb 28 (UNI) Moloco, a leader in operational machine learning (ML) and advertising technology, on Weenesday announced a strategic partnership withViacom18 and JioCinema in India.
As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year.
The Tata Indian Premier League, featuring 74 matches, providing the ultimate opportunity for streaming media monetization, with advertisers reaching massive global audiences of engaged sports fans. Last year, 449 million cricket viewers watched Tata IPL on JioCinema from March to May 2023.
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Tags: #Moloco announces multi-year strategic tie up with Viacom18 for Ad Serving on JioCinema
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