Sunday, Jan 19 2025 | Time 15:33 Hrs(IST)
image
Business EconomyPosted at: Mar 1 2024 1:53PM


Godrej Home Lockers witness 15 pc surge in sales during wedding season

Kolkata, Mar 1 (UNI) Godrej & Boyce, the flagship company of the godrej Group, had revealed that its business Godrej Security Solutions observed a 15 per cent growth fuelled by its Home Lockers category due to its rising demand during the ongoing wedding season.
Dedicated to meet the modern consumer’s requirements, the company introduced the ‘Verge’ series of personal lockers to provide best in category security for ones valuables without compromising on the home aesthetics and décor, thus making it an ideal wedding gift, according to a media statement.
The wedding season, along with India's evolving security needs and the growing focus on home security, presents a major opportunity for Godrej Security Solutions to solidify its position in the home lockers market, where it currently holds a substantial 75 per cent market share. With a strategic emphasis on innovation, the company plans to expand its product line by introducing IoT-enabled lockers and safes, integrating security with intelligent features to enhance customer satisfaction.
Recognising the surging demand, Godrej Security Solutions is actively tailoring its offerings to meet the evolving needs of individuals and households. The recent nationwide expansion of the Home Lockers category, marked by the addition of 800 new counters, underscores the brand's unwavering commitment to meeting the dynamic security needs of Indian households. This expansion solidifies the brand's position as the preferred choice for security solutions and gifting purposes, further reinforcing its commitment to securing happiness for millions of families.
Commenting on this, Pushkar Gokhale, Business Head of Godrej Security Solutions, said, “The wedding season is a very interesting period for Godrej Security Solutions, contributing significantly to our revenues. With the changing dynamics of households, particularly the rise of nuclear families and working couples, the need for reliable home security has become paramount. Newlyweds in particular prioritize securing their valuables as they setup their new home."
"We have scaled up capacities and expanded our range to meet this demand. Our home lockers are meticulously designed to offer a perfect blend of security, affordability, and elegance that compliments any home décor.”
He further added, "Our mission extends beyond just providing security; it involves seamlessly integrating enhanced features to redefine the customer experience. We anticipate a 20% growth in this category by the end of the fiscal year, aligning with our vision to be the preferred choice for top-notch security solutions. Our continued focus on innovation and integration of smart technologies is at the core of our efforts to redefine home security and achieve our objective of securing happiness for millions of families.”
UNI SJC GNK
Please log in to get detailed story.
Tags: #Godrej Home Lockers witness 15 pc surge in sales during wedding season
More News

TPCODL inaugurates a state-of-the-art Power Distribution Technology Centre

18 Jan 2025 | 11:03 PM

Bhubaneswar, Jan 18 (UNI) TPCODL, a joint venture of Tata Power and
Odisha government, unveiled a state-of-the-art Power Distribution
Technology Centre in Bhubaneswar on Saturday, marking a transformative leap in
distribution network management and operational excellence.

see more..

Olectra from Telangana showcased its innovative products at Bharat Mobility Global Expo 2025

18 Jan 2025 | 7:52 PM

Hyderabad, Jan 18 (UNI) Olectra Greentech Ltd. (OGL), a subsidiary of Megha Engineering and Infrastructures Ltd. (MEIL) and one of India’s leading electric bus manufacturers and a pioneer in electric mobility, displayed its innovative products, including the Blade Battery Chassis, a redesigned 12-meter Blade Battery Platform, and newly styled 9-meter City and 12-meter Coach buses at the ongoing Bharat Mobility Global Expo 2025 in Delhi .

see more..

Yamaha delivers powerful experience at Bengaluru Comic Con

18 Jan 2025 | 5:14 PM

Bengaluru, Jan 18 (UNI) India Yamaha Motor Pvt. Ltd. made its presence felt at the two-day Bengaluru Comic Con 2025, beginning on Saturday.

see more..

Vedanta-led social impact initiative Nand Ghar renews MoU with Rajasthan govt

18 Jan 2025 | 4:06 PM

New Delhi, Jan 18 (UNI) Anil Agarwal-led metal and mining group Vedanta's social impact initiative Nand Ghar has renewed the Memorandum of Understanding (MoU) with the Government of Rajasthan to develop 25,000 Nand Ghars across the state.

see more..

Kotak Mahindra Bank logs 10 pc rise in Q3 profit at Rs 4,701 crore

18 Jan 2025 | 3:24 PM

New Delhi, Jan 18 (UNI) Private lender Kotak Mahindra Bank on Saturday reported 10.22% year-on-year rise in consolidated net profit at Rs 4,701.02 crore for October-December quarter (Q3) of the current financial year 2024-25.

see more..
image