Tuesday, Apr 16 2024 | Time 23:01 Hrs(IST)
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Business Economy


Vijaya Bank launches V Mudra Cards

Bengaluru, Jul 28 (UNI) Public Sector Vijaya Bank today launched a new credit product 'V-Mudra Card' under the aegis of ' Pradhan Mantri Mudra Yojana' which will provide pre-approved credit line to the micro entrepreneurs that can be utilized for their day-to- day working capital requirements. The card holders require cash on daily basis to carry out their business by borrowing from the bank at lower interest rate rather than borrow from money lenders at high rate of interest. V-Mudra Card was launched Bengaluru by Dr Kshatrapati Shivaji, IAS, Chairman and Managing Director, SIDBI in the presence of Sri Kishore Sansi, Managing Director and CEO of Vijaya Bank, Sri K R Shenoy and Sri B S Rama Rao, Executive Directors. The product is mainly aimed towards small street vendors, hawkers etc who are generally outside the purview of formal financial The credit limit available under V-Mudra Card is upto Rs 50,000 ('Shishu' category of PMMY). The beneficiary will be issued with RuPay Card with pre-approved credit limit and the drawings are enabled through ATM net work for meeting the immediate liquidity problems of the micro enterprises. The product carries interest rate at Base Rate (10% at present) and is renewable once in three years. Considering the targeted category, a simple one page loan application is designed for this product. The product is also eligible for refinance by MUDRA Ltd., a release said here today. UNI RS VV KSR2039
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