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Business Economy


Snapdeal partners Eureka to launch air purifiers

Snapdeal partners Eureka to launch air purifiers

New Delhi, Feb 12 (UNI) Online marketplace Snapdeal, today said it has tied up with Eureka Forbes to launch a new range of air purifiers. The four different air purifiers naming as Aeroguard Fresh, Aeroguard Breeze, Aeroguard Mist and Aeroguard Wave pricing Rs 4999, Rs 12,999, Rs 17,999 and Rs 29,999 will be available on Snapdeal. The new air purifiers feature powerful 5-6 stage Active Shield filtration system which eliminates respirable airborne particles and dreaded airborne infections, making the air 99.9 per cent purer, added the company. They are also capable of removing dust, allergens, chemicals, viruses, odors, and other indoor air pollutants from the air. The Aeroguard range of purifiers uses dust sensors to monitor the quality of air and cover an area of 200 sq. ft. to 750 sq.ft. "With the growing concern over rising pollution levels, air purifiers have become extremely relevant to our consumers. Air purifier as a category has grown five times since 2014 on Snapdeal,’’ said Tony Navin, Partnerships and Strategic Initiatives, Snapdeal in a statement. In another three to four years, air purifier would be at least Rs 500 crore market. It is developing gradually. The present domestic market is of around Rs 100-120 crore. Eureka Forbes has over 50 per cent market share,stated Shashank Sinha, Sr. General Manager Marketing, Eureka Forbes. UNI RN ABI 1440

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