Friday, Feb 23 2024 | Time 09:50 Hrs(IST)
Business Economy

TenderCuts launches brand new venture HappyChops

Chennai, Feb 8 (UNI) TenderCuts, India’s leading tech-driven, omni-channel
fresh meat and seafood company, today announced the launch of a brand
new venture, HappyChops - a marketplace to empower local meat shops
with the latest technologies, robust supply chain and accelerated growth.
As India’s first integrated marketplace, Happy chops connects meat vendors
with their customers online.
They enable local meat shops with a lean supply chain, thereby providing
easy access to quality produce with doorstep delivery at competitive prices.
That apart, the company also plans to provide these shops with digital
payment infrastructure and access to credit and insurance in the near
future, Nishanth Chandran, Founder and CEO, TenderCuts and Happy
Chops told reporters here today.
The company has already onboarded 100+ chicken and mutton shops in
By March 2023, the company plans to get 300 more neighbourhood shops
onboard and expand to 10 more cities by June 2023, he said.
The Chennai-based start-up empowers traditional meat shops with digital
technologies, such as enterprise resource planning (ERP) software, customer
relationship management (CRM), point of sale (POS) platform and automated
customer support.
All they need is a mobile phone, and voila, they are tech ready to cater to
the demands of consumers in their neighbourhoods.
Nishanth Chandransaid “With Happy Chops, we aim to create a revolution
by bringing together the large community of local meat shops in India and
enabling them with cutting-edge technologies and efficient supply chains
that we have perfected at TenderCuts over the last seven years."
"Through this inclusive model, our endeavour is to elevate the customer
experience as well as amplify the income potential of partner shops. So
far, the response has been phenomenal and we are excited to see this
first-of-its-kind initiative to champion the cause of neighbourhood meat
shops, transform the industry”, he said.
Given the proliferation of digital adoption and home delivery of food and
beverages since the onslaught of the COVID-19 pandemic, there is a huge
untapped market opportunity to transform the way India consumes meat.
Happy Chops is looking to address the value-conscious clientele in 150-plus
Tier-1 and Tier 2 Indian markets through a marketplace model.
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