Business Economy


TVS Motor launches India’s 1st hyper sport scooter

Hyderabad, Sep 8 (UNI) TVS Motor Company (TVSM), a global leader in two and three-wheeler segments, today announced the launch of the TVS NTORQ 150, India’s quickest Hyper Sport Scooter.
The scooter is a symphony of high performance, sportier aesthetics and cutting-edge technology to cater to a new generation of riders, with a special introductory price of Rs 1.19 lakh (ex-showroom, All India) before GST, said Raj Biswas, Group Brand Manager – TVS NTORQ on the occasion.
There is high demand for sporty scooters in the country, he said that in this segment, currently there are eight players and expected to go up to 12 players in the next two-years.
In the scooter segment , the company’s current market share is over 26 percent, he informed.
The introduction of the all new TVS NTORQ 150, is designed to meet the evolving high performance aspirations of the Gen Z! TVS NTORQ 150, India’s first hyper sport scooter with its hyper futuristic design, hyper tuned performance, and hyper connected tech will thrill its riders, and significantly strengthen and expand the TVS NTORQ brand franchise.
The TVS NTORQ 150 will be offered in two variants -- TVS NTORQ 150 – Stealth Silver, Racing Red, Turbo Blue and TVS NTORQ 150 with TFT Cluster – Nitro Green, Racing Red, Turbo Blue, he said it is powered by a 149.7cc, air-cooled, O3CTech engine that delivers 13.2 PS at 7,000 rpm and 14.2 Nm torque at 5,500 rpm.
Accelerating from 0–60 km/h in just 6.3 seconds and reaching a top speed of 104 km/h, it stands as the quickest scooter in its class.
Equipped with a hi-res TFT cluster and TVS SmartXonnect™, the TVS NTORQ 150 offers more than 50 connected features including Alexa and smartwatch integration, turn-by-turn navigation, vehicle tracking, last parked location, call/message/social media alerts, ride modes, OTA updates, and custom widgets, he said.
The adaptive TFT display with four-way navigation switch and integrated telematics makes it India’s most advanced scooter interface.
The scooter ensures rider confidence with ABS and traction control (first-in-segment), crash and theft alerts, hazard lamps, emergency brake warning and follow-me headlamps. Comfort is enhanced through telescopic suspension, adjustable brake levers, a patented E-Z centre stand, and 22L under-seat storage, he said.
Kendraj Joshi, General Manager – Sales (AP & Telangana) said the company has decided to pass the full benefit of GST rate reduction to its customers, following the recent reforms introduced by the GST Council. The 56th GST Council reduced the rate of Goods and Services Tax (GST) on ICE vehicles from 28 percent to 18 percent. "
"We are growing almost 3X of industry right now," he said in terms of category share- all India is about 33 percent on scooters and about 42 percent on motorcycles, so still motorcycles are more popular. North India is very heavy on economy segment bikes, which are 110, 120cc. So that is a big category there. So, at all-India level, still scooters are less than motorcycles," he said.
In South, AP, Telangana, Karnataka, the entire Kerala belt, the scooter category is far higher than north, he informed.
All markets like Tamil Nadu, the scooter is almost 65 percent while in Telugu states, the fleet would be about 44 percent scooters because of infrastructure and roads, especially rural roads.
About 85 main dealers in AP and Telangana put together besides about 220 touchpoints, he added.
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