Business EconomyPosted at: May 11 2026 5:47PM


TVS Orbiter unveils campaign celebrating Spirit of India’s new-age urban hustlers

Chennai, May 11 (UNI) TVS Orbiter, the newest electric scooter from TVS Motor, today unveiled its new campaign, capturing the spirit of India’s new-age urban generation that is always moving, always hustling, and always finding ways to do more.
Built around the brand thought “Always On The Move With You,”, the campaign introduces TVS Orbiter as a smart, stylish, and practical electric scooter designed for individuals who live life on the move.
Whether it’s early morning workouts, college runs, office commutes, side hustles, or late-night catch-ups, TVS Orbiter seamlessly becomes a part of their everyday journey, a company release said.
Adding to the film’s youthful energy is the playful integration of the iconic Bollywood track ‘Idhar Chala Main Udhar Chala’, bringing alive the spontaneity, movement, and free-spirited rhythm that defines today’s urban lifestyles.
Speaking about the campaign, Saurabh Kapoor, VP – Marketing, EV Business, TVS Motor Company said: "Today’s urban youth are constantly balancing work, passion, fitness, friendships, and personal aspirations. They seek mobility solutions that not only keep pace with their lifestyle but also reflect their progressive mindset. TVS Orbiter has been designed keeping these consumers at the centre, offering practicality, comfort, design, and smart technology in one compelling package. Through this campaign, we wanted to create a relatable and emotionally engaging story that reflects the everyday hustle of India’s new generation."
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