Business EconomyPosted at: Jul 10 2025 10:18PM


Deccan Rice enters Chinese market

Hyderabad, July 10 (UNI) Deccan Grainz India, which exports rice under the popular 'Deccan brand', today said it has recently entered the Chinese market.
The company has already been exporting 30 varieties of Indian rice to Sweden, UK, Germany, Ireland, US, Canada, Australia, EU and Turkey, and China is the new addition to its global footprint.
“We are the only rice brand from South India to achieve such a global footprint in rice exports,” said Kiran Kumar Pola, Director, Deccan Grainz India, in a release here.
He said the company's entry into China, which ranks second in the world after India in rice production, as a milestone.
He said that Deccan Foods is the market leader in the non-basmati rice category in the US market.
“We purchase quality rice from thousands of farmers in various states including Andhra Pradesh and Telangana, and export it to various countries,” he said.
The company completes 15 years this year and will enter the Indian market in early 2026, said Kiran Kumar.
In its 15-year-long journey, the company sold more than seven crore bags of rice abroad. Sona Masuri accounts for a whopping 60 percent of its total sales, he claimed.
With a total employee strength of 100, the company has a state-of-the-art Japanese technology-powered rice processing plant with a monthly capacity of 5,500 metric tonnes at Sultanpur, outskirts of Hyderabad, he added. UNI KNR SS
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