Business EconomyPosted at: Jul 11 2025 10:12PM


GCCs in India driving revenue, not just cost savings

Bengaluru, July 11 (UNI) Global Capability Centres (GCCs) in India are undergoing a seismic shift from being cost-optimisation back offices to becoming strategic hubs for revenue generation and product innovation, said Anuj Agarwal, founder and CEO of Workplace Awards, as he unveiled what he termed the "GCC 4.0" transformation model.
"Till now, GCCs primarily served to reduce the bottom line for their global headquarters. But the fourth wave, GCC 4.0, is all about contributing to topline growth," Agarwal told reporters.
"These centres are now building core products and becoming critical to the global value chain."
This evolution, he said, is changing how Fortune 500 companies view their India operations, no longer as outsourced support, but as innovation-led centres of excellence.
"India has historically lagged in developing global-standard products, but these GCCs are now creating the confidence and capability needed to change that," he noted.
Agarwal also emphasised that the Workplace Awards platform is not just about accolades. "Our goal is to inspire transformation. Recognition is important, but connection and association are critical. We help GCCs connect with peers and identify the right partners to help them scale and localise effectively."
He noted that networking remains the biggest source of learning. "Our platform creates a space for leaders to interact, learn from one another, and identify what drives workplace performance and employee engagement in India."
Over the last 18 months, Workplace Awards has turned its spotlight on GCCs, especially those whose customer base lies outside India but whose operations remain largely under-recognised.
"These are billion-dollar companies, doing exceptional work in India, but rarely acknowledged. That is the gap we are addressing," he said.
The first edition saw participation from around 250 GCCs; this year the number is expected to rise to 400, with 60 percent of them based in Bengaluru and the rest spread across India.
Agarwal outlined the rigorous six-month evaluation process which includes over 2,500 nominations, detailed surveys, online reputation analysis, and multi-tier ranking.
"It’s not just about who applies, it's about who qualifies. We filter through data, research growth trajectories, review workplace practices, and rank them based on holistic criteria."
The shortlisted companies are evaluated on a "medium scale" that determines eligibility for recognition, while the highest-ranked ones are ultimately awarded.
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