Dubai, Mar 21 (UNI) The marquee ICC event held in Pakistan & Dubai has set a new benchmark for viewership in India, emerging as the highest-rated multi-nation cricket tournament in the country’s history.
The tournament outperformed the ICC Men’s Cricket World Cup 2023 by 23%, reinforcing the ever-growing popularity of the sport in India, according to an ICC media release.
With a total watch time of approximately 250 billion minutes, including 137 billion minutes on Star Sports and 110 billion minutes on JioHotstar, the tournament’s success was driven by several matches to remember, particularly the grand finale between India and New Zealand on 9 March in Dubai.