Business EconomyPosted at: Dec 13 2025 3:05AM


Jaipur Jewellery Show from Dec 19

Jaipur, Dec 12 (UNI) The Jaipur Jewellery Show (JJS) - India’s No. 1 B2B and B2C show — will be held this year with the theme “Coloured Gemstones” at the Novotel Jaipur Convention Centre, Sitapura here from December 19 to 22.
JJS has earned a special global identity as the premier December jewellery show, where top jewellery traders showcase their newest designs and finest craftsmanship. JJS is prominently featured in annual calendars across India and abroad, JJS Honorary Secretary, Rajiv Jain told the media persons here today.
The JJS team is working with great enthusiasm and dedication to maintain the full grandeur of the event and make the show a grand success.
With the cooperation of exhibitors, visitors, and promotion partners, JJS has consistently achieved remarkable milestones. Exhibitors are showing keen excitement for “The December Show.” This year’s JJS will be even bigger and better.
The show will be inaugurated by the Chief Guest, Pritesh Patel, President and CEO of the Gemological Institute of America, Inc. (GIA).
JJS began in 2003 with 67 stalls at Entertainment Paradise (EP) and saw an encouraging response, interaction and zeal. Small wonder than that, the 2004 JJS witnessed a quantum leap to 189 booths. There has been no looking back since then. With consistent growth in number of stalls in 2024 it touched to more than 1,200 booths and to create an even better experience for vendors and buyers, JJS 2025 is set to host its highest-ever number of 1,227 booths, Jain said.
In fact, Rashmikant Durlabhji initiated JJS with only 67 stalls at Entertainment Paradise in Jaipur. In 2025, JJS will become the largest-ever show with 1,227 booths and 660 exhibitors. These will include 624 gold jewellery booths, 314 loose gemstones booths, 74 silver jewellery booths, and 74 allied machinery booths.
In previous years, around 66 percent of the booths in the jewellery section are designer booths, which will not only enhance the beauty of JJS but also offer visitors a refreshing sense of novelty.
JJS-2025 will also feature participation from both national and international exhibitors. This includes one booth from Bangkok. In addition, exhibitors from Jaipur as well as from Mumbai, Kolkata, Delhi, Bengaluru, Hyderabad, and Ahmedabad will also be part of the show, JSS spokesman Ajay Kala said.
In JJS 2022, an exclusive new B2B pavilion named ‘Pink Club’, inspired by the name Pink City, was introduced, which has since become one of the main attractions of JJS. This year as well, in JJS 2025, the Pink Club will be part of Hall 2. The Pink Club will feature 74 pre-fabricated booths, including 44 jewellery booths and 30 gemstone booths. Only B2B customers will be allowed to enter this pavilion, JJS Vice President Dinesh Khatoria said.
The exciting highlight of JJS 2025 will be the grand networking dinner organised on 20 December. This time, attendees will get to enjoy a performance by popular Bollywood singer and actor Paresh Pahuja.
The Jaipur Jewellery Show will focus on the theme “Coloured Gemstones.” After highlighting emeralds and rubies in previous editions, this year’s show will place special emphasis on the entire range of coloured gemstones. To promote this, a Coloured Gemstone Promotion Group has also been launched, comprising 12 members. He also announced that Miss Universe India 2023, Shweta Sharda, is the brand ambassador for Jaipur Jewellery Show 2025.
The JJS–IJ Design Awards, conducted by GIA, will once again be organised this year. This prestigious event is eagerly awaited. The winners were selected during the Grand Jury Meet. Now in its 15th year, the JJS–IJ Design Awards have earned a special place in the hearts of jewellery connoisseurs across India and abroad. Year after year, the awards have showcased and honoured the very best in design and creativity from across the country.
This year, the IJ Awards received 834 entries. Out of these, more than 135 designs across 19 categories were evaluated by a distinguished jury. The entries were judged on the basis of innovation, wearability, uniqueness, finishing, design, and craftsmanship. All finalists will be felicitated at a grand ceremony on 19 December at the Jaipur Jewellery Show.
This year's jury panel included: JJS Secretary - Rajiv Jain; Education Director, GIA India - Arjun Pansari; Chief Designer & Founder, Shantanu Garg Designer - Shantanu Garg; TV & Film Actor and Kathak Dancer - Prachee Shah Paandya; Founder & Proprietor, Label Sonaakshi Raaj - Sonaakshi Raaj; Fashion Designer - Ken Ferns; Celebrity Stylist & Luxury Consultant - Sonam Babani; Founder & Jewellery Designer, Gautam Banerjee’s Academy of Jewellery Design, Mumbai - Gautam Banerjee; Principal, Architect & CEO, ARD Studio - Ar. Ricky Doshi; and Director & Principal, SNDT Women’s University - Dr. Sachin Laddha.
Around 1,000 of India’s top jewellery retailers have confirmed their participation in JJS this year. These retailers visit the show every year on JJS’s invitation and actively engage as B2B buyers, establishing consistent supply channels for their products. This ensures ongoing communication between buyers and jewellery manufacturers, Secretary Jain said.
The Board of Directors of the All India Gems & Jewellery Domestic Council (GJC) has been invited by JJS to attend the show. GJC is the national trade federation responsible for the growth and promotion of the gems and jewellery trade across India. More than 50 leading jewellery retailers from across the country will attend this grand event. They will also get the opportunity to select items from a large number of booths at the show. Their presence will allow exhibitors to engage with industry experts and discuss key issues related to the gems and jewellery sector. More than 50 GJC members are expected to participate in the Zonal Conveners Meeting as well, Jain added.
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