New Delhi, Sep 6 (UNI) In a strategic move to set itself apart from the rest of the auto industry, Mahindra Group has started offering Goods and Services Tax (GST) rate cut benefits on its SUVs, two weeks before the Council’s new tax rates officially kick in.
Earlier this week, the 56th meeting of the GST Council slashed rates on Small Cars, Motorcycles equal to or less than 350cc. The new rates will be effective from September 22. However, Mahindra Group wanted to tap the opportunity as an early starter and announced the rate cut effective from today.
Mahindra Group said in a statement today “Mahindra & Mahindra (M&M), India’s leading SUV manufacturer today announced that it will pass on the full GST benefits to customers across its entire ICE SUV Portfolio. This follows the announcement of GST 2.0 at the 56th GST Council meeting held on September 3, 2025, headed by Nirmala Sitharaman, Minister of Finance, Government of India.”
Interestingly, Anand Mahindra, chairman of Mahindra Group, today also posted on X “ Action. Not Just Promises. Thank you, Team @ Mahindraauto.”
This post was accompanied by a creative ad declaring, “ Everyone said 22nd September, We said Now. Avail GST benefits starting 6th September. Get upto Rs 1.56 lakh.”
According to the statement Mahindra has reduced the price of Bolero/Neo by 1.27 lakh, XUV3XO (Petrol) and XUV3XO(Diesel) by Rs 1.40 lakh and 1.56 lakh respectively.
Price cuts on models like THAR 2WD (Diesel) by 1.35 lakh, THAR 4WD (Diesel) and Scorpio Classic by 1.01 lakh, Scorpio-N by 1.45 lakh, Thar Roxx by 1.33 lakh and XUV700 by Rs 1.43 lakh.
Moreover, for the overall auto sector, the GST Council’s recent decision to rationalise taxes on SUVs is future-driven. By providing early benefits to auto customers, Mahindra has positioned itself as a market leader willing to put customers ahead of policy deadlines.
For buyers, the message is clear: what was expected later is available now—and with sizable savings. For the industry, it signals a new level of competitive intensity just ahead of the festive season.
UNI SAS RB 1709