Business EconomyPosted at: Jan 29 2025 12:42PM


Magniflex India enters Kolkata market through strategic partnership with Skipper Furnishing

Kolkata, Jan 29 (UNI) Magniflex India enters the Kolkata market through a strategic partnership with Skipper Furnishing.
This move marks a significant milestone for Magniflex India as it taps into the growing demand for high-end sleep solutions in the region, according to a media statement here on Wednesday.
“At Magniflex, we have seen a strong loyalty from our customers in Kolkata, with numerous inquiries highlighting the high demand for our premium products," said Anand Nichani, Managing Director of Magniflex India.
"Kolkata contributes an impressive 50 per cent of the Rs 1,400-crore organized sleep market in eastern India, showcasing a growing trend of consumers investing in luxury mattresses, pillows, and accessories. With the current market size of the sleep industry in Kolkata around Rs 700 crore, anticipated to surpass Rs 1,000 crore in the next two years, it presents an exciting opportunity for us. By making our products available in a physical store, we aim to strengthen customer relations and engagement, allowing customers to touch and feel the exceptional quality and comfort that Magniflex is renowned for."
The expansion into Kolkata underscores Magniflex India's broader plans for growth within India, aiming to serve markets where demand for luxury and quality living solutions is on the rise. Currently, Magniflex maintains a network of six franchises, complemented by an extensive reach of 160 stores through its dealer network across India.
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