EntertainmentPosted at: Jan 17 2025 4:42PM


Indian cinema receiving global acclaim: Sanjay Jaju

Chhatrapati Sambhajinagar, Jan 17 (UNI) Indian cinema is attracting a global audience and receiving exceptional appreciation worldwide, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, said during his visit here for the 10th Ajanta Ellora International Film Festival (AIFF).
Pointing out that Prime Minister Narendra Modi has consistently emphasised the importance of cinema as a ‘soft power’ and extended his support to the film industry. Jaju said India has a rich cultural heritage, and cinema is a modern addition to India’s long and rich legacy of art, drama, dance, and music from the ancient Natya Shastra.
“It’s been a year since I assumed the charge of Union Secretary. During this period, witnessing the cultural vibrancy and cinematic diversity in regions like Chhatrapati Sambhajinagar and festivals like AIFF is truly inspiring. The collective efforts of local communities to establish this festival deserve immense appreciation,” he said on Thursday night.
He assured the gathering that the Government of India will provide its full support to innovative initiatives like the AIFF, which stand out for their uniqueness.
“The central government is committed to nurturing such exceptional endeavours and ensuring their growth in the future,” he affirmed. UNI VKB SSP
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