Srinagar, July 8 (UNI) Union Tourism Minister Gajendra Singh Shekhawat today said that Kashmir’s tourism potential extends far beyond its scenic landscapes, highlighting the need to tap into the region’s rich cultural and experiential offerings.
He also urged the Jammu & Kashmir Tourism Department and officials from other Union Territories to chart out a comprehensive, year-long event calendar of events aimed at creating a distinct global identity through culture-driven tourism.
Speaking at the concluding session of the UT Tourism Secretaries Meeting in Srinagar, the Union Minister said that while the general perception of Kashmir is largely confined to iconic destinations like Srinagar, Dal Lake, Gulmarg, Sonamarg, and Pahalgam, the region offers far more diverse and unexplored experiences.