Business EconomyPosted at: Oct 7 2025 7:44AM


Thums Up XForce, BodyArmor Lyte ORS to power ICC Women’s Cricket World Cup 2025

Kochi, Oct 7 (UNI) Coca-Cola India has announced a partnership with the International Cricket Council (ICC) for the ICC Women’s Cricket World Cup 2025.
This association builds on an eight-year global collaboration between Coca-Cola and the ICC. It reaffirms the company’s commitment to promoting women in sports and inspiring new athletes.
As part of the partnership, Thums Up XForce will be the official beverage partner, and BodyArmor Lyte ORS will be the official hydration partner. Sundeep Bajoria, Vice-President, Coca-Cola India, confirmed this in a release.
The initiative aims to keep players and fans energised and hydrated as India hosts the event across Guwahati, Indore, Visakhapatnam, and Navi Mumbai.
Coca-Cola India plans to bring its complete beverage portfolio to cricket fans during the tournament.
Building on its connection with sports, Thums Up has consistently championed athletic excellence through campaigns during major events like the ICC tournaments, Olympics, and Paralympics. Its new no-sugar variant, Thums Up XForce, continues this legacy of celebrating courage and power in sport.
The partnership also highlights the company's focus on innovation and hydration with BodyArmor Lyte ORS, an advanced sports drink. Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, confirmed the focus on hydration for both athletes and fans.
UNI DS AKT
Please log in to get detailed story.
Tags: #Thums Up XForce# BodyArmor Lyte ORS to power ICC Women’s Cricket World Cup 2025
More News

SBI chairman CS Setty visits Global Trade Finance Centre (GTFC) - Kolkata

15 Nov 2025 | 9:42 PM

Kolkata, Nov 15 (UNI) PSU lender State Bank of India’s chairman C S Setty, who today visited Global Trade Finance Centre in the city, said that the establishment of GTFC for centralization of processing of Trade Finance and International Banking transactions is aimed at enabling faster turnaround, stronger compliance and significant improved customer experience.

see more..

Kottayam-Kochi Rubber Market Rates

15 Nov 2025 | 9:01 PM

Kottayam, Nov 15 (UNI) Following were the Rubber Market rates announced by the
Rubber Board here today per quintal.

see more..

AP Pollution Control Board & CII Green Business Centre Join hands

15 Nov 2025 | 2:56 PM

Visakhapatnam, Nov 15 (UNI) The Andhra Pradesh Pollution Control Board (APPCB) and the Confederation of Indian Industry – Green Business Centre (CII-GBC) have entered into an MoU to promote the greening of industries through the CII GreenCo Rating System and the widespread adoption of green building ratings across the state.

see more..

Telangna Rising Global Summit in Hyderabad from Dec 8 and 9

15 Nov 2025 | 1:04 PM

Hyderabad, Nov 15 (UNI) Telangna Rising Global Summit in Hyderabad from December 8 and 9. Chief Minister A Revanth Reddy, who conducted a review meeting on the arrangements for the summit here on Friday night, instructed the authorities to make foolproof arrangements for the conduct of the prestigious “Global Summit -2025” for two days from December 8 and 9.

see more..

Delta powers India’s EV growth through local manufacturing

15 Nov 2025 | 11:10 AM

Bengaluru, Nov 15 (UNI) Delta Electronics India is accelerating India’s electric vehicle (EV) growth through its robust local manufacturing capabilities, providing end-to-end solutions for two- and three-wheeler EVs.

see more..