Business EconomyPosted at: Oct 7 2025 7:44AM


Thums Up XForce, BodyArmor Lyte ORS to power ICC Women’s Cricket World Cup 2025

Kochi, Oct 7 (UNI) Coca-Cola India has announced a partnership with the International Cricket Council (ICC) for the ICC Women’s Cricket World Cup 2025.
This association builds on an eight-year global collaboration between Coca-Cola and the ICC. It reaffirms the company’s commitment to promoting women in sports and inspiring new athletes.
As part of the partnership, Thums Up XForce will be the official beverage partner, and BodyArmor Lyte ORS will be the official hydration partner. Sundeep Bajoria, Vice-President, Coca-Cola India, confirmed this in a release.
The initiative aims to keep players and fans energised and hydrated as India hosts the event across Guwahati, Indore, Visakhapatnam, and Navi Mumbai.
Coca-Cola India plans to bring its complete beverage portfolio to cricket fans during the tournament.
Building on its connection with sports, Thums Up has consistently championed athletic excellence through campaigns during major events like the ICC tournaments, Olympics, and Paralympics. Its new no-sugar variant, Thums Up XForce, continues this legacy of celebrating courage and power in sport.
The partnership also highlights the company's focus on innovation and hydration with BodyArmor Lyte ORS, an advanced sports drink. Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, confirmed the focus on hydration for both athletes and fans.
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Tags: #Thums Up XForce# BodyArmor Lyte ORS to power ICC Women’s Cricket World Cup 2025
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