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States » EastPosted at: Dec 11 2020 4:09PM


Connecting through Music – STB as ‘Country Partner’ at Bacardi NH7 Weekender

Kolkata, Dec 11 (UNI) Continuing its stride of innovative and interesting partnerships, the Singapore Tourism Board (STB) has recently collaborated with India’s popular music festival ‘Bacardi NH7 Weekender’ which had gone virtual for the first time.
The 11th edition of Bacardi NH7 Weekender featured a host of exciting contemporary artistes, with genres spanning from Indian classical to rap. The platform, which was built by Paytm Insider, was a state-of-the-art virtual experience replete with cutting edge features designed to make the at-home experience as immersive as possible. Over 3 days, 65,000 people witnessed the magic of this indie-music festival.
International and homegrown artistes performed from various parts of the world to curate a completely unique never-been-seen set for the Bacardi NH7 Weekender audience. Singapore’s English-Tamil rap sensation Yung Raja enthralled the crowd with his hip-hop performance. His most recent music video, featuring some of Singapore’s popular spots such as Gardens by the Bay skywalk, Singapore Flyer, Esplanade, Little India was played at the festival. Through the music video, Yung Raja took the audience through his music journey and connection with the places close to his heart in Singapore.
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