Business EconomyPosted at: Apr 3 2025 7:56PM


Federal Bank launches FedstarBiz

Kochi, Apr 3 (UNI) Federal Bank, a leading private sector bank in India, has announced a new addition to its product portfolio with the launch of FedStarBiz - a credit card designed exclusively for business customers.
This has been launched by Federal Bank in collaboration with NPCI, an umbrella organization for operating retail payments and settlement systems in India and Visa, a global payments technology company.
FedStarBiz is designed to cater to the unique needs of SME customers, offering a range of features and benefits that enhance financial management and convenience.
FedStarBiz marks Federal Bank's strategic entry into the business and commercial cards segment, with an aim to empower India's vibrant business ecosystem.
Speaking at the launch ceremony, Shalini Warrier, Executive Director at Federal Bank, said “SME customers play a very critical role in India’s growth and Federal Bank has always been at the forefront of providing innovative solutions to them."
"In continuation of that journey, we are excited to introduce FedstarBiz, a business credit card. The credit card is available in both Rupay and Visa variants. The card is linked to the customer’s Overdraft or Cash Credit account is designed to provide our business customers with the financial flexibility and security they need to thrive in today's competitive environment.”
FedStarBiz offers a comprehensive suite of features tailored to address the unique challenges faced by business customers. The card links directly to existing Overdraft or Cash Credit accounts with limits up to ₹50 Lakh, creating a unified financial ecosystem for businesses.
Enables transactions up to ₹3 Lakh per day or the available limit on the underlying account, whichever is lower
Enhanced Security Architecture: Advanced tokenization and encryption technologies safeguard every transaction
All card transactions reflect in the underlying OD/CC account, eliminating separate statements and simplifying reconciliation.
Extensive merchant network coverage across India through RuPay and Visa partnerships.
Rajeeth Pillai, Chief of Relationship Management, NPCI, added: "We are pleased to partner with Federal Bank for the launch of FedStar Biz. This card marks a significant step forward in offering business customers a robust and secure payment solution. With RuPay’s extensive acceptance network and advanced security features, FedStar Biz will empower businesses across India with seamless and reliable transactions.”
Rishi Chhabra Country Manager at Visa India, stated, “This tailored payment solution will provide businesses with greater benefits, financial control and flexibility, supported by Visa's global acceptance and top-notch security standards. We remain committed to enabling businesses of all sizes to thrive, backed by the Visa promise of trust, security, simplicity and convenience."
The launch of FedStarBiz represents the first phase of Federal Bank's comprehensive strategy to strengthen its position in the business and commercial payments landscape.
The Bank confirms that additional specialized payment solutions are in development, with several launches planned throughout 2025 to address various segments of the business market.
Federal Bank aims to establish itself as the preferred banking partner for businesses through this expanded suite of commercial payment solutions, combining digital innovation with deep understanding of business needs.
UNI DS SJC
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